AMIS (Asociación Mexicana de Instituciones de Seguros) ran a road safety television commercial, “Oficina” (Office) that has won a Gold Film Lion at Cannes International Festival of Creativity, 2011. Office shows a man working alone at a desk, whose focus is disturbed abruptly. The message? “7 de cada 10 accidents viales ocurren por pensar en otra cosa. Si manejas, solo maneja. (Seven out of ten car accidents happen while you are thinking of something else. If you drive, just drive”.
Click on the image below to play the Office video in YouTube (HD)
The Office ad was developed at Ogilvy, Mexico, by chief creative officer José Montalvo, executive creative director Miguel Angel Ruiz, creative director Luis Elizalde, art directors/copywriters Sergio Díaz-Infante and Carlos Meza, agency producer Juan Pablo Osio, account supervisor Miguel Velázquez, and advertiser’s supervisor Maria Luis Ríos.
Filming was shot by director Rodrigo García Saiz via Central Films, Mexico City, with producer Blanca Moreno and editor Jorge Hernandez. Sound was designed at Look As Audio. Post production was done at Central Films.