Amazon Kindle Fire inspired by Voltaire

Amazon has introduced their new tablet, Kindle Fire, adding movies, music, apps and games to the reading functionality of the Kindle. Amazon is promoting the Fire with a commercial, and an infomercial introducing Amazon Silk, the cloud-accelerated web browser. The commercial visualises a quote from Voltaire: “The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others, and it becomes the property of all.” Keep an eye out for a visual reference to one of Amazon’s 2010 commercials.

Amazon Kindle Fire Typeface

Click on the image below to play the Voltaire commercial in YouTube

Click on the image below to play the Amazon Silk informercial in YouTube


The Voltaire ad was developed at Eyeball NYC.

Music in the Voltaire ad is “Words” from Givers’ album, “In Light”, produced at Silencio.

The new 7 inch color-screen Fire is shipping from for $199 (USD), less than half the price of Apple’s base model iPad 2.

Filed under:, Commercials, Kindle

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