Amazon Kindle Fire inspired by Voltaire

Amazon has introduced their new tablet, Kindle Fire, adding movies, music, apps and games to the reading functionality of the Kindle. Amazon is promoting the Fire with a commercial, and an infomercial introducing Amazon Silk, the cloud-accelerated web browser. The commercial visualises a quote from Voltaire: “The instruction we find in books is like fire. We fetch it from our neighbours, kindle it at home, communicate it to others, and it becomes the property of all.” Keep an eye out for a visual reference to one of Amazon’s 2010 commercials.

Amazon Kindle Fire Typeface

Click on the image below to play the Voltaire commercial in YouTube

Click on the image below to play the Amazon Silk informercial in YouTube


The Voltaire ad was developed at Eyeball NYC.

Music in the Voltaire ad is “Words” from Givers’ album, “In Light”, produced at Silencio.

The new 7 inch color-screen Fire is shipping from for $199 (USD), less than half the price of Apple’s base model iPad 2.

Filed under:, Commercials, Kindle

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  • I just have no interest in a Kindle. The screen is TINY, and why would I want to spend half my life scrolling, when my netbook does the same plus a LOT more and only cost me $325. It’s a nice design but, no sorry, not interested.

  • Adage

    I love this idea, the beginning is original and then it’s hard no to want to try it!

    (of course, buy it is the next step and most of us will only watch the commercial) but use an historical fact to show how the IT have evolved is a good point.

  • Magi

    The ad exemplifies the reason I resist digital media in general. The Voltaire quote, when displayed on the kindle device is missing a comma after the word “home.” Voltaire may have been French, but English matters.