Allied Pickfords Deliver The Imposible

Allied Pickfords is running a print advertising campaign positioning the moving company’s ability to move anything, regardless of shape or size. Three ads take inspiration from sculptor Guido Moretti, mathematician Roger Penrose and “impossible figure” artist Oscar Reutersvärd. “The impossible is possible with Allied Pickfords”.

Allied Pickford Oscar Reutersvard figure

Allied Pickford Roger Penrose figure

Allied Pickford Guido Moretti figure


The Impossible is Possible campaign was developed at Ogilvy Hong Kong by executive creative directors Simon Handford and Sandy Chan, creative director/art director Alvin Lim, creative director Matthew Nisbet, associate creative director/copywriter Richard Sorenson, art director Hubert Yeung, photographer Joe Lam (Rayman Photography), illustrator Nash Lee (Redworks), account supervisors Tak Chi Lee and Jonathan Parker, and account manager Paul Lam.