Al Noor See Potential Not Disability
The Al Noor Training Centre in Dubai is using the globally recognised disability sign in a creative outdoor advertising campaign raising awareness of the potential of children with special needs. Vinyl stickers turn the disability logo (person in a wheelchair) into magicians, basketball players, singers or chefs, on hundreds of “mini-billboards” across the city.
Click on the image below to play the Al Noor video in YouTube
Credits
The Al Noor campaign was developed at Y&R Dubai by chief creative officer/creative director Shahir Zag, creative director/copywriter Wilbur D’costa, creative director/art director and illustrator Husen Baba, planner Nadine Ghossoub, agency producer Amin Soltani, account supervisor Uday Desai, account manager George Ninan, working with Al Noor school director Isphana Al-Khatib.
Filed under: Ambient
Tagged: Husen Baba, Shahir Zag, Wilbur D'Costa, Y&R, Y&R Dubai, Y&R MENA
Location: United Arab Emirates