AirWick i-Motion™ FRESHMATIC® Compact is an automatic spray with a time-released fragrance while its watchful motion sensor detects movement and adjusts the fragrance. That concept is portrayed in this pair of outdoor advertisements from Poland, winners of a Silver Outdoor Lion at Cannes International Festival of Creativity.
Credits
The Buckets campaign was developed at EuroRSCG Warsaw, Poland, by creative director Jacek Szulecki, art director Rafal Rys, copywriter Magda Banasik, with photographer Pawel Fabjanski.
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