Air France has launched “L’Envol”, (The Flight) a short film featuring French virtuoso team Benjamin Millepied and Virginie Caussin performing a poetic metaphor of taking flight. Filmed on a mirror that reflects only the sky and the dancers, L’Envol introduces the tag line, “Making the sky the best place on earth”. The film was shot in February in Ouarzazate in the Moroccan desert, in a single sequence, with no special effects, on a 400 square metre mirror, which only reflects the sky and the dancers. The film will be televised for the first time on Sunday 18 September on TF1 at 8:40 pm. It will also be shown in Europe, Asia, North America, South America and Africa.
Click on the image below to play the L’Envol video in YouTube (HD)
Click on the image below to play the behind-the-scenes video in YouTube (HD)
The Take Off campaign was developed at BETC Euro RSCG by creative director Florence Belisson, art director Marie-Eve Schoettl, copywriter Veronique De Surmont, agency producer Fabrice Brovelli and agency manager Valerie Albou, working with Air France marketing team Francois Brousse, Christine Micouleau and Caroline Cesure.
Music is the adagio from Mozart’s Piano Concerto No. 23, performed by the Symphony Orchestra “Les Siècles”, pianist Vanessa Wagner and conductor François-Xavier Roth.