French AIDS awareness group AIDES has launched an animated cartoon, “Getting Tail”, in which Smutley (a reference to Felix the Cat) has intimate relations with creatures great and small. The short finishes with a moral for all, reminding us that unlike the cat, humans are mortal after all.
Click on the image below to play the Smutley video in YouTube (HD)
The Smutley campaign was developed at Goodby Silverstein & Partners by executive creative director Erik Vervroegen, copywriter Eric Boyd, art director Andre Massis and agency producer Jon Drawbaugh.
Music is “Bad Reputation”, by Joan Jett.