AIDES, the French HIV/AIDS awareness organisation, is running “Sexy Fingers”, an cheeky digital advertising campaign encouraging people to use their finger to get tested for AIDS. Colorful and NSFW illustration by Jean-Michel Tixier, animated and set to music by Flairs, is used at the heart of an interactive site, sexyfingers.org, an online video and an Android smartphone application. “With just a finger, you can also test for HIV”.
Click on the image below to play the Sexy Fingers video in YouTube (HD)
The Sexy Fingers site was developed at JWT Paris by creative director Ghislain de Villoutreys, art director Elodie Matyjasik and producer Charlotte Saint-Paul.