AIDES, the French Aids awareness organisation, is running “Clever Dick”, a television commercial with the tag line, A young man demonstrates the multiple intelligences and abilities of his member in the mathematics, writing, bomb squad and painting scenes, as well as in the bedroom. The ad finishes with the tag line, “Clever dicks protect themselves”. In French, “Les sexes intelligents se protègent”.
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Credits
The Clever Dick ad was developed at TBWA\Paris by creative directors Rémi Noël and Eric Holden, agency producer Maxim Boiron, copywriter Daniel Perez, art director Mohamed Bareche.
Filming was shot by director Daniel Perez via Carnibird with director of photography Steeven Petitteville, executive producers Sam Fontaine and Sophie Casse.
Post production was done at Home Digital Pictures by producer Romain Gingembre and editor Bruno Tracq.
Music is “I’m not gonna teach your boyfriend how to dance with you (the twelves remix)”, performed by The Black Kids.
