Adidas is promoting the adiZero Rose 2 basketball shoe with “The Bull”, a commercial featuring Derrick Rose battling Spanish bullfighters. The Chicago Bulls star steps into the Madrid arena and sidesteps his way through the challenges of the matadors to score and wow the crowd. The ad was preceded by a 15 second teaser on the adidas Basketball Facebook page, which fans had to try and unlock by sharing.
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The D Rose 2 campaign was developed at 180 Los Angeles, by Executive Creative Director William Gelner, Creative Director Gavin Milner, Creative Director Grant Holland, Copywriter Dave Horton, Art Director Matthew Woodhams-Roberts, Head of Production/managing partner Peter Cline, Producer Natasha Wellesley, Planning Director Matt Johnson.
Filming was shot by director Stacy Wall via Imperial Woodpecker, with director of photography Joost Van Gelder, senior executive producer Doug Halbert, producer Mary Livingston, production designer Pablo Tregebov, stylist Paco Delgado, casting director Cecilia Bayonas.
Editor Paul Watts at Rock Paper Scissors with executive producer Carol Lynn Weaver, producer Cassie Hulen, assistant editor Chris Urmston, assistant editor Anton Capaldo Smith.
Post production was done at The Mill by VFX supervisor Ant Walsham, Flame artists Ant Walsham and Gareth Parr, compositor Will Voss, CG artist Ed Hicks, colorist Adam Scott, head of production Ben Hampshire, producer Sue Troyan.
Sound was produced at POP Sound by mixer Jeff Payne, assistant mixer Ben Freer, and executive producer DJ Fox. Music was produced at Elias Arts by composer Kenny Segal, creative director Dave Gold, executive producer Ann Haugen. Sound was designed at 740 Sound Design by lead sound designer Eddie Kim, executive producer Scott Ganary, producer Adrienne Alexander.