Adidas has applied the “Impossible is Nothing” campaign to the cricket scene in India, in an advertising campaign featuring young Indian cricketers Sandeep Sharma, Gaurav Jathar and Sahil Kukreja. Launched in March 2010, the TV, print, outdoor, PR, digital (www.adidas.com/cricket), and grassroots events campaign has served as a useful connection with the fervour associated with the 2011 ICC Cricket World Cup being held in India, Bangladesh and Sri Lanka.
“Bowler”, features Sandeep Sharma, a right-arm fast medium bowler who represented the India Under-19 squad at the 2010 World Cup in New Zealand. Click on the image below to play the Bowler video in YouTube (HD)
“Fielder” features Gaurav Jathar, a left-arm spinner from Mumbai toured with the Under-19 India squad to Australia in 2009 and was retained for the 2010 World Cup in New Zealand. Click on the image below to play the Fielder video in YouTube (HD)
“Batsman”, features Sahil Kukreja, a right hand batsman who plays for Kings XI Punjab in the IPL and for Mumbai in the Ranji Trophy. Click on the image below to play the Batsman video in YouTube (HD)
Click on the image below to play the Pure Cricket video in YouTube (HD)
The Cricket Impossible is Nothing campaign was developed at Ogilvy & Mather, Mumbai.
Filming was shot at Patil Stadium by director Prasoon Pandey via Corcoise Films, Mumbai, with producer Cyris Pagdiwala.