Active For Life KidfoGraphics
B2ten and Canadian Sport for Life are running “Recess”, an infographics commercial using children to change the way we teach sports to our kids. Run in conjuction with CBC’s ‘Run Run Revolution’, the ad features children creating a live infographic to bring some sobering statistics to life. In the opening shot, for instance, all the kids are lying down in a circle, creating a pie graph. A child’s voice then tells us only 10% of kids are getting enough daily exercise. The commercial takes a positive spin at the end, encouraging parents and coaches get involved at activeforlife.ca. On the site, parents and coaches can discover how to make sport more fun, less intense and more focused on skill development, so kids will stay in sports and be active for life.
Click on the image below to play the Recess video.
The KidfoGraphics campaign was developed at Dare, Vancouver, by creative directors Bryan Collins, Rob Sweetman, copywriter Bryan Collins, art director Rob Sweetman, agency producer Mike Hasinoff, and account supervisors Marcel Da Silva and Jonathan Longworth.
“The spot humanizes infographics utilizing children in different positions to create data visualization; bar graphs, plot, diagrams, pie-chart, iconic symbols and even typography,” says Cisma. “We wanted to communicate the importance of data in an interesting, tangible and personal way.”
Editor was Matthew Griffiths at Cycle Media with executive producer Tom Murray.
Sound was produced at Vapor Music by executive producer Lindsey Bates, creative director Joey Serlin, sound engineers Julian Rudd and Andrew Harris. Music, “Generator (First Floor)” by Freelance Whales, was licensed at Vapor Music.