Colgate Chile‘s print advertising campaign, “Church”, “Opera” and “Pool”, has won a Silver Press Lion at Cannes International Festival of Creativity. Black figures stand out in a world of white, ruining a wedding, an opera performance, and a synchronized swimming team. “A cavity ruins everything”.
Credits
The Cavity campaign was developed at Prolam Y&R, Santiago, by executive creative directors Tony Sarroca, Alvaro Becker and Francisco Cavada, creative director Fabrizio Baracco, art directors Andres Echeverria and Cristian Costa, copywriters Fabrizio Baracco and Jaime Cerda, and illustrator Carburadores.
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I am deeply shocked by the outcome of this campaign and its appointment to the “Cannes Press Lions 2011″ by the discriminatory nature that can come out, another color less representative would be more appropriate,
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