A Cavity Ruins Everything

Colgate Chile‘s print advertising campaign, “Church”, “Opera” and “Pool”, has won a Silver Press Lion at Cannes International Festival of Creativity. Black figures stand out in a world of white, ruining a wedding, an opera performance, and a synchronized swimming team. “A cavity ruins everything”.

Colgate Toothpaste Church print ad


Colgate Toothpaste Church print ad

Colgate Toothpaste Church print ad

Credits

The Cavity campaign was developed at Prolam Y&R, Santiago, by executive creative directors Tony Sarroca, Alvaro Becker and Francisco Cavada, creative director Fabrizio Baracco, art directors Andres Echeverria and Cristian Costa, copywriters Fabrizio Baracco and Jaime Cerda, and illustrator Carburadores.

Filed under: Colgate, Print

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  • laye samb Designer-Illustrator

    I am deeply shocked by the outcome of this campaign and its appointment to the “Cannes Press Lions 2011″ by the discriminatory nature that can come out, another color less representative would be more appropriate,