1000 Horsepower Rail Safety
The Government of South Australia, Department of Transport, Energy and Infrastructure, is running “1000 Horsepower”, a television commercial designed to remind road users about the danger of level railway crossings. 1000 horses run in four directions, tied to one desperate man in the middle. Level crossings in metropolitan and many country towns are equipped with flashing lights and several also have boom gates, but many crossings on country roads have only basic railway crossing signage. Regardless of the level of safety warning devices, level crossings must be approached with care at all times. See more on the Safer Level Crossings campaign.
Click on the image below to play the 1000 Horsepower video in YouTube (HD)
The commercial follows on from “Moments”, a commercial aired in 2010. Click on the image below to play the Moments video in YouTube (HD)
The Horsepower campaign was developed at Marketforce, Perth, by creative directors Pat Lennox and Ben Green, creatives Guy Howlett and Nathan Teoh, account director Phil De Dubois and agency producer Belinda Hawkins.
The shoot itself involved 40 horses that were trained explicitly for the production.