1000 Horsepower Rail Safety

The Government of South Australia, Department of Transport, Energy and Infrastructure, is running “1000 Horsepower”, a television commercial designed to remind road users about the danger of level railway crossings. 1000 horses run in four directions, tied to one desperate man in the middle. Level crossings in metropolitan and many country towns are equipped with flashing lights and several also have boom gates, but many crossings on country roads have only basic railway crossing signage. Regardless of the level of safety warning devices, level crossings must be approached with care at all times. See more on the Safer Level Crossings campaign.

Train Safety 1000 Horses Man


Click on the image below to play the 1000 Horsepower video in YouTube (HD)

The commercial follows on from “Moments”, a commercial aired in 2010. Click on the image below to play the Moments video in YouTube (HD)

Worth Waiting For Billboard

Credits

The Horsepower campaign was developed at Marketforce, Perth, by creative directors Pat Lennox and Ben Green, creatives Guy Howlett and Nathan Teoh, account director Phil De Dubois and agency producer Belinda Hawkins.

Filming was shot by director Grant Sputore via The Penguin Empire, Perth, with director of photography Andrew McLeod and producer Kevin Munro.

The shoot itself involved 40 horses that were trained explicitly for the production.

Post production was done at The Office of John Cheese. Practical effects were produced by Daniel Browne at CDM:Studio, Perth. Visual effects were produced at Last Pixel.

Sound was produced at Soundbyte by sound designer Brad Habib. Music was produced at MDS Studios.