Wusthof Rind

Wüsthof, is a knife-maker based in Solingen, Germany, noted for its very high quality products. Their 2009 advertising campaign, “Rind”, featuring peeled fish, cow and pig, has won Bronze at the Clio Awards for Poster campaign, with “Fish” winning a Bronze for Print, following on from the Silver Lion for Press won at Cannes 2009. Not a favourite for vegetarians.

Wusthof Fish Rind

Wusthof Pig Rind

Wusthof Cow Rind


The Rind campaign was developed at Ogilvy & Mather, Bangkok, by executive creative directors Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, art directors Wisit L., Nopadol S., Gumpon Laksanajinda, Watchara T., Kornthon Anantananukun, Arayanan Markchoo, Yod K., copywriter Yod Kosolnirattiwong, account executives Siratha Suksawang and Peerajet Sringean and producer Paiboon Suwansangroj.

The images were produced at Remix Studio by photographer/illusrator/image composer Anuchai Secharunputong, and photographer Nok Pipattungkul.