Wrangler has launched the new Blue Bell spring summer collection on an interactive site featuring a male model (Tony Ward) who responds to clicks and drags. With a simple drag of the cursor, visitors get to interact in unusual ways with the site’s model while getting serious views of the clothing in action. The site, which features a downloadable soundtrack and clip of the best scene, was created by Swedish interactive agency Kokokaka, who also created the Blue Bell 2009 site with its interactive music video.
Click on the image below to play the site’s promotional video in YouTube (HD)
Click on the image below to play the click and drag demo in YouTube (HD)
Click on the image below to play the 2009 music video in YouTube (HD)
The Wrangler Blue Bell campaign was developed at Kokokaka, Gothenburg, Sweden.
Filming was shot by directors Petrovsky & Ramone, with director of photography Axel Lindahl.
The 2009 music video was directed by Andreas Nilsson & Filip Nilsson.
Music is Ring the Bell, by Markus Hasselblom.