Wonderful World of VH1

VH1 Latin America launched the new “Look and Feel” identity in 2009 with a print advertising campaign, “The Wonderful World of VH1”. The campaign, which shows pop, rap, Latino and blues performers taking on new colors and identity as their popularity grows, won gold for Print at the 2010 Clio Awards.

Wonderful World of VH1 Pop

Wonderful World of VH1 Rap

Wonderful World of VH1 Latino

Wonderful World of VH1 Blues


The VH1 campaign was developed at Y&R Santiago, Santiago, by creative directors Guillermo Vega, Icaro Doria and Menno Kluin, art director Alexander Nowak, designer Mihail Aleksandrov, copywriter Feliks Richter, illustrator Eamo, typographer Mihail Aleksandrov, regional executive creative director Guillermo Vega, art buyers Bill Gastinger and Helen O’Neill, with Y&R global chief creative officer Tony Granger, and Y&R New York executive creative directors Ian Reichenthal and Scott Vitrone.