Winter Olympics Flame Trail

The Royal Bank of Canada (RBC) has sponsored the Olympic Torch Relay on its route across Canada, the longest torch run in the history of the Olympics. This commercial was created to built anticipation for the event and to capture the spirit of these moments leading up to the 2010 Olympic Winter Games.

Winter Olympics Flame

Click on the image below to play the video.


The Flame Trail campaign was developed at BBDO Toronto by creative director Carlos Moreno and Peter Ignazi, art director Jaimes Zentil, copywriter Craig McIntosh, and agency producer Dena Thompson.

Filming was shot by director/director of photography Christopher Sargent via Soft Citizen with executive producer Eva Preger and producer Ed Callaghan. Filming was shot on location over 3 days. All of the flame scenarios in the spot were captured in-camera with some enhancement being added in post production.

Transfer was done by Fergus McCall at The Mill New York. Post production was done by Andy Hunter at SOHO Post. Editor was Ross Birchall at Bijou Editorial. Sound and music were produced at Related Inspiration Room posts