Sensis is promoting the White Pages online directory services in Australia with The Piano Man, an advertising campaign featuring a singer who struggles with remembering the contact details for the names of the businesses he knows. He appears at a baby grand piano singing about a range of everyday products, revealing his talent on the keyboard of a laptop, online at whitepages.com.au. The White Pages Piano Man commercials include an appearance in a jacuzzi (mobile services) and a special call for curry. “Everyone’s searching for someone, discount jewels, meats of distinction…”
Click on the image below to play the video in YouTube (HD)
The Piano Man campaign was developed at Clemenger Proximity, Melbourne, by creative chairman James McGrath, executive creative director Ant Keogh, creative director Ant Keogh and Josh Robbins, copywriter Nick Kelly, art director Quenton Miller, executive producer Sonia von Bibra, agency producer Lisa Moro, with Sensis Group Manager, Brand and Marketing Communications, Geraldine Davys.
Filming was shot by director Brian Billow via Hungry Man and Prodigy Films with director of photography Russell Boyd, executive producer Jonathan Samway, producer Ben Swaffer. Editor was Jack Hutchings at The Butchery. Online editing was done at Digital Pictures by editor Eugene Richards. Music, featuring Mark Dawson, was composed at Electric Dreams Studio. Sound was designed at Final Sound.