Western and Southern Strength and Stability

Western & Southern Financial Group in Cincinnati Ohio claims to be one of the nine strongest life insurance groups in the world. To demonstrate that claim visually the group commissioned “Strength” and “Stability”, two television commercials featuring unbreakable presenters. Nothing will shake them, not even a sumo wrestler, elephant, wrecking ball, wind machine, lassoing cowboy or mechanical ball machine.

Western and Southern Strength Sumo wrestler

Click on the image below to play the Strength video.

Click on the image below to play the Stability video.


The Strength and Stability campaign was developed at Northlich, Cincinnati, by executive creative director/copywriter Jeffrey Warman, associate creative director/art director Carey McGuire, director of broadcast production Diane Frederick.

Filming was shot in Los Angeles by director Christian Bevilacqua via Anonymous Content with executive producer Jeff Baron, executive producer/head of commercials Dave Morrison, head of production Sue Ellen Clair, producer Paul Ure, and production supervisor Alex Fisch.

Editor was Al Sinclair. Post production and visual effects were produced at Framestore by VFX supervisor Tom Leckie and producer Jenn Dewey, CG supervisor Aron Hjartarson, CG producer Arnthrudur D. Sigurdardóttir, technical director Stefán Thorsson and animator Valdimar Baldvinsson.