Wellos O2 Removes Tough Stains

Wellos Korea, known for O2 Washing Balls laundry detergent, ran with this print advertising campaign developed in Singapore, celebrating the capacity the detergent has to remove tough stains. Crude oil, road tar and coal are transformed from black to white.

Wellos Crude Oil print ad

Wellos Coal print ad

Wellos Road Tar print ad


The Wellos campaign was developed at Publicis Singapore by executive creative director Ajay Thrivikraman, creative director Alex Lim Thye Aun, art directors Tattoo Yar Wen Sen and Kee Wei Shern, copywriters Kee Wei Shern and Tattoo Yar Wen Sen, producers Kaoru Kaneko, Noriko Matsuoka, Annie Ang, photographer Satoru Emoto and retoucher Satoru Emoto.

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