Warburtons, a British bakery, has launched a television and print advertising campaign focusing on the delivery of bread to families throughout the UK every day of the year. The TV campaign which takes an ordinary scene, the daily departure of the bread delivery vans from a Warburton’s bakery, and exaggerates it for dramatic effect, creating a parody of an emotional scene in an nostalgic Hollywood feature film. Print ads show real Warbutons staff in their daily work roles, ensuring the bread is the very best quality. “We care because our name’s on it”.
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The Take Off Film was developed at RKCR/Y&R, London, by creative director Mark Roalfe, copywriters/art directors Mark Waldron and Dave Godfree, planners Ben Kay and Liz Wolstenholme, account director Elizabeth Blatch, account manager Josh Harris, agency producer Ruth Bradley and Amanda Gower. Media was handled by Fleur Hoiles at Mindshare.
Filming was shot by director Guy Manwaring via Sonny London, with producer Alice Grant and director of photography Nanu Segal, steadicam operator Simon Baker, production designer Hugo Luczyc-Wyhowski, costume designer Spencer Horne, and deputy head of TV Jody Allison.
Sound was designed and mixed by Anthony at Factory Studios
Photographer was Paul Murphy.