Walmart Clown Commercial

Walmart has hit America’s funnybone with “Clown”, a commercial shown during the Vikings vs Saints football game on Sunday night. Time for Dad to make some funny, says the amateur clown. Out in the lounge it’s a birthday party for the kids. Mum’s telling her friends how much money she and her husband have saved by shopping at Walmart. They even saved enough for a clown… Words are lost as the clown steps into the room. What happens next is a bit like America’s Funniest Home Videos. It’s either very funny or very painful to watch…

Walmart Clown


The Walmart Clown ad was developed at Publicis & Hal Riney, San Francisco, by executive creative director Roger Camp, creative director/copywriter Mark Sweeny, art director Roger Camp, agency producer DP Odishoo, account manager Jenny Henderson, account supervisor Emily Forsyth.

Filming was shot by director Mark Maguire via The Directors Bureau. Editor was Jon Hopp at Rock Paper Scissors.