British food brand Walls has launched “Bring It on Brits“, a new advertising campaign featuring re-enactment of historic battles. The campaign begins with Dagmaer, a 41 year old from Leicester, who shares a passion for reliving the Viking experiences of the Dark Ages. His ultimate escapism is to go away for the weekend to fight with real weapons and eat proper food. “Bring it on Brits!” The campaign uses TV, print, radio and digital activity to inspire families to further their own passions, with the chance to apply via Facebook for funding from the ‘Wall’s Bring It On Britain’ scheme.
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The Bring It On Brits campaign was developed at Saatchi & Saatchi London by executive creative directors Paul Silburn, Kate Stanners, Andy Jex, Rob Potts, copywriter Jonathan Benson, art director Stanley Cheung, planners Charlie Finnigan and Martin Smith, account handler Sally Beerworth, and producer Jennifer Kennedy, working with Phil Chapman, Group Marketing Director, Kerry Foods.
Filming was shot at Hemsby Viking Festival by director Joshua Neale via Smuggler, London, with producer Ben Roberts. Editor was Tim Hardy at Cut & Run. Post production was done at Nice Biscuits. Audio post production was done at Grand Central Studios.
Media was by Jenna Voyce at Vizeum.