There are some things we don’t mind paying half price for. But when it comes to something that makes the difference between life and death we would normally think twice. That’s what Volkswagen hoped for in their campaign for Volkswagen Original Parts from Brazil. Lifeguard, Hook and Parachute have been included in the D&AD 2010 Design and Art Direction Annual in the Magazines Print Advertising Colour section. “Which would you buy?”
The Original Parts campaign was developed at AlmapBBDO, Sao Paulo, by executive creative direcgor Marcello Serpa, creative directors Luiz Sanches and Dulcídio Caldeira, copywriter/art director André Godoi and typographer José Roberto Bezerra.