Volkswagen is using winter sports to highlight the 4MOTION capacity provided in the Multivan, the Transporter T5 also known as the Caravelle. Should a wheel lose contact with the road due to wet or critical surface conditions, 4MOTION immediately diverts the driving power to the other wheels as required to counter the possibility of wheel spin. A mountain forest road has been turned into a ski run with the use of flags. “High performance on the snow”.
The Ski Run ad was developed at DDB Milan, Italy, by creative directors Luca Albanese and Francesco Taddeucci, art director Armando Viale, copywriter Valerio Le Moli, account supervisor Chiara De Simone, account executive Alessia Mognon with photography by FM Photographers.