Volkswagen’s “Like a Golf” has won a Gold award in cars category at the British Television Advertising Awards. The television commercial, launched in August 2009, was designed to position the Volkswagen Golf as the top of the hatchback car class. From a witness to a road traffic incident to a woman renting a hire car, the public are seen using the word ‘Golf’ as a descriptor for a hatchback car that isn’t actually a Golf.
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The Like a Golf campaign was developed at DDB London by executive creative director Jeremy Craigen, copywriters/art directors Feargal Ballance and Dylan Harrison, and agency producer Lucy Westmore, with account planner Georgia Challis, business directors Jonathan Hill and Paul Billingsley, and account director Paul Mitcheson.
Filming was shot by director Seb Edwards via Academy Films, London, with producer Juliet Harris.
Post production was done at Framestore, London.