Vodafone Network Family Call
Vodafone in the UK used television and cinema advertising to demonstrate the significance of their network. The campaign, launched in May 2010, tells the story of a man, played by Euan Macnaughton, who has just been appointed as director in his company. Just as he is about to present his first speech he receives a phone call from his daughter who has broken up with her boyfriend.
Click on the image below to play the video in YouTube
The Network ad was developed at BBH, London, by creative director Nick Gill, agency producer Natasha Wellesley, account director Alicia Kennedy, working with Vodafone brand director Danielle Crook.
Click on the image below to play the BBH commentary video in YouTube