Vodafone in the UK used television and cinema advertising to demonstrate the significance of their network. The campaign, launched in May 2010, tells the story of a man, played by Euan Macnaughton, who has just been appointed as director in his company. Just as he is about to present his first speech he receives a phone call from his daughter who has broken up with her boyfriend.
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The Network ad was developed at BBH, London, by creative director Nick Gill, agency producer Natasha Wellesley, account director Alicia Kennedy, working with Vodafone brand director Danielle Crook.
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