Vizio Forge with Beyonce

Vizio brought together the worlds of internet video and television in “Forge”, a television commercial aired during the 2010 Super Bowl. Beyonce is snatched up by a robotic arm and placed in a cubicle, joining the Numa Numa guy, the stunned beaver, Twitter, Tay Zonday, Facebook, Flickr, and characters from movies.

Vizio Forge with Beyonce

Click on the image below to play the video.

Click on the image below to play the behind-the-scenes video.


The Vizio spot was developed at Venables Bell & Partners, San Francisco, by creative director Paul Venables, associate creative director/copywriter Paul Johnson, associate creative director/art director Keith Scott, art directors Byron Del Rosario, copywriter Matt Keats, executive agency producer Craig Allen, agency producer Nicolette Guidotti.

Filming was shot by director Wally Pfister via Independent Media, Santa Monica, with producer Denise Roccheitti.

Editor was Paul Martinez at Arcade Edit with assistant editor Greg Scruton and executive producer Deanne Mehling.

VFX was produced at Mass Market by producer Paul Roy, executive producer Rich Rama, associate producer Cally Morton, VFX supervisors Andrew Romatz, John Shirley, designer Will Campbell, lead technical director/pipeline supervisor Kyle Cassidy, lead Flame artist Thibault Debaveye, Flame artists Alex Kolasinski, Katrina Salicrup, John Shirley, Miguel Bautista, Marcel Pasqualino, lead desktop compositor pre-comps Barry Krieghauser, previz artists Isaac Hingley, Leigh Rens, modelers Matt Berenty, Mike Riendeau, animators Yvain Gnabro, Alejandro Castro, Ari Teger, Josh Burton, Josh Delaney, Tom Bruno, Zee Myers, Ben Grangereau, lighters Szymon Weglarski, Cody Chen, Matt Wheeler, Sarah Bocket, Wendy Klein, Roto artists Austin Brown, Montana Casey, Anthony Pagan, Victor Rodriguez, Keith Weilmuenster, trackers Colin Cromwell, Petrick Watson, 3D Lead: Andrew Romatz, with GFX by Joseph Chen, and particles by Tom Lynnes.

Colorist was Sparkle at Technicolor Creative Services.

Sound was designed by Scott Ganary at 740 Sound Design. Music was produced at Elias Arts. Sound was mixed at Play, Santa Monica, by John Bolen.