Vittel Something in The Water
Nestle Waters in France bottles mineral water from Vittel, a thermal spa resort in northeastern France. Nestle launched a series of four television commercials in 2009 focusing on the amazing qualities of that water, with the tag line, “Il y a quelque chose dans cette eau”, translated in English as “There must be something in the water”. We’re introduced to a family moving house with their own bare hands, the local water skiing club towed by one man, and two new forms of horse racing. The campaign is backed up online at Vittel France.
Click on the image below to play the Moving (Le Déménagement) video.
Click on the image below to play the Water Ski (Ski Nautique) video.
Click on the image below to play the Horse Racing (Velo) video.
Click on the image below to play the Horse Racing (Hippique) video.
Click on the image below to play the Making-Of (in French) video.
The Vittel campaign was developed at Ogilvy France, Paris, by executive creative director Chris Garbutt, creative director Thierry Chiumino, art directors Stephanie Surer and Ginevra Capece, copywriters Christian Foulon, Fergus O’Hare, Andrew Jolliffe, and agency producer Caroline Petruccelli.