Visa Jamaican Bobsled

Visa’s sponsorship of the Vancouver 2010 Winter Olympic Games is celebrated with “Jamaican Bobsled”, a television commercial focused on the feelings associated with participation. The 1988 Jamaican Bobsled Team featured in the ad competed in the 1988 Winter Olympic Games in Calgary, Alberta, Canada. The team crashed during one of their runs but got out and walked to the finish line. “Competing in the Olympic Winter Games isn’t about conquering the world. It’s about heart.” The video is tied to the Visa Go World site at

Visa Jamaican Bobsled team

Click on the image below to play the video.


Visa’s Vancouver 2010 campaign was developed at TBWA\Chiat\Day Los Angeles by global directorof media arts Lee Clow, chief creative officer Rob Schwartz, executive creative director Patrick O’Neill, creative director Olivier Rabenschlag, associate creative directors Becca Morton, Gage Clegg, art director Scott Brown, Clemente Bornacelli, copywriter Christine Call, designer Helena Skonieczny, executive director of integrated production Richard O’Neill, producers Rob Saxon, Jane Krull, assistant producer Chris Spencer (Canada adaptation), executive art producer Karen Young (stills), management director Bill Brooks, management supervisor Nicole Bray, account supervisors Michelle Agnew and Courtney Miller-Jones
executive Planning Director Dan Goldstein, director of digital strategy Jeremiah Knight, digital strategist Niki Weber, director of business affairs Linda Daubson, senior business manager Lisa Lipman and senior traffic manager Jerry Neill.