Visa Europe is building the momentum in the lead up to the FIFA World Cup in South Africa this year with “Evolution”, a television commercial featuring a Visa-financed run across the globe. A flabby couch potato is inspired by what he sees on TV to get up and go. As he runs we see him steadily slim down, grow a beard. He manages a quick shave just before he races on to the field to score a goal. The runner wears at least fifteen outfits and passes the Visa sign no less than five times. A great development on the original Visa Running Man concept.
Click on the image below to play the video in YouTube (HD)
The Evolution spot was developed at Saatchi & Saatchi, London, by executive creative director Kate Stanners, creatives Jonathan Santana and Xander Smith, and agency producer Rebecca Williams.
Filming was shot by director Chris Palmer via Gorgeous, London, with producer Rupert Smythe and director of photography Ian Foster.
Music is “Isla de Encanta” by Boston band The Pixies.