Travelers on other airlines may suffer from a fear of flying, but someone who has flown Virgin Atlantic’s Upper Class and experienced their unprecedented level of pampering may suffer from something much worse: The fear of not flying Virgin Atlantic’s Upper Class. That’s the message in this advertising campaign hosted online in a range of interviews screened on banner advertisements, “Massage”, “Beauty Sleep”, “Things”, “Impatient” and “Becoming”. The campaign won a Silver Cyber Lion at Cannes International Advertising Festival. Perhaps what is missing here is an interview with a flight attendant!
Click on the image below to play the Massage video in YouTube (HD)
Click on the image below to play the Beauty Sleep video in YouTube (HD)
Click on the image below to play the Things video in YouTube (HD)
Click on the image below to play the Impatient video in YouTube (HD)
Click on the image below to play the Becoming video in YouTube (HD)
Credits
The Fears campaign was developed at Y&R New York by executive creative directors Ian Riechenthal and Scott Vitrone, creative directors Guillermo Vega and Icaro Doria, copywriter Brandon Henderson, art director Daniel Triechel, directors of content production Lora Schulson and Nathy Aviram, content producer Tennille Teague.
Filming was shot by director Jim Jenkins via O Positive, New York, with executive producer Ralph Laucella and producer Marc Grill. Editor was Carlos Arias at Final Cut, New York.
Online work was developed at VML, New York, by group creative director Mike Wente, technical director Matin Coady, lead Flash developer Juan Charvet, Flash developers Jian Xu and Dwayne Neckles.
See the Fears campaign in its banner form online at VML hosted on BBC Online, May 11, 2010: Massage, Things, Impatient, Becoming, and Beauty Sleep.
(Average: 3.67 out of 5)
Loading ...
