Travelers on other airlines may suffer from a fear of flying, but someone who has flown Virgin Atlantic’s Upper Class and experienced their unprecedented level of pampering may suffer from something much worse: The fear of not flying Virgin Atlantic’s Upper Class. That’s the message in this advertising campaign hosted online in a range of interviews screened on banner advertisements, “Massage”, “Beauty Sleep”, “Things”, “Impatient” and “Becoming”. The campaign won a Silver Cyber Lion at Cannes International Advertising Festival. Perhaps what is missing here is an interview with a flight attendant!
The Fears campaign was developed at Y&R New York by executive creative directors Ian Riechenthal and Scott Vitrone, creative directors Guillermo Vega and Icaro Doria, copywriter Brandon Henderson, art director Daniel Triechel, directors of content production Lora Schulson and Nathy Aviram, content producer Tennille Teague.
Online work was developed at VML, New York, by group creative director Mike Wente, technical director Matin Coady, lead Flash developer Juan Charvet, Flash developers Jian Xu and Dwayne Neckles.