Virgin Atlantic has launched its first ever global TV campaign as it looks to strengthen its recovery from recession and reinforce the airline’s ‘it’ factor. The airline will be airing the £6m TV campaign in the UK, and for the first time ever, in cities across the United States, including New York, Washington, Boston, San Francisco and LA. Featuring the strap-line ‘Your airline’s either got it or it hasn’t,’ the campaign takes the viewer on a metaphorical flight with Virgin Atlantic – guiding them through a surreal and glamorous world of airline iconography and dramatising how it feels to fly with Virgin Atlantic.
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The Got It campaign was developed at RKCR/Y&R by executive creative director Mark Roalfe, planner Emily James, global business director Vicky Jacobs, creatives Pip Bishop and Chris Hodgkiss, agency producer Jody Allison.
Post production was done at The Moving Picture Company, London, by VFX Leads Rob Walker and Tim Civil, VFX team James Adamson, Anthony Bloor, Tim Civil, Russell Etheridge, Bruno Fukomothi, Liam Griffin, Robert Hesketh, Richard Hopkins, Kamen Markov, Mikael Petterrsson, Nidhi Seth, Charlotte Tyson, Rob Walker, Byron Woofendon, and colorist Paul Harrison.
Editor was Rick Russell at Final Cut.
Media was planned and booked by MGM OMD.