Vilnius International Film Festival (Vilnius IFF) “Kino pavasaris” was established in 1995 at the legendary movie theatre “Lietuva”. Milk in Vilnius ran a print advertising campaign for the 15th festival, held in March 2010, presenting grown men posing in newborn poses. “Reborn in Cinema” is a translation of the Lithuanian tag line, “gimęs iš naujo kine”.
Credits
The Reborn in Cinema campaign was developed at Milk, Vilnius, Lithuania, by creative director Rimantas Stanevicius, art director Margarita Buksnaityte, copywriter Tomas Markauskas, and photographer Rokas Darulis.
