Viagra Wood

Pfizer’s “Wood” print advertising campaign from Finland has won a trophy at the 2010 Cresta Awards, recognising a standard for creative excellence in advertising and marketing communications. A woman stands stuck for words as she discovers her man has filled the room with chopped wood. A subtle way to describe the effects of Viagra, without actually naming what it does. For the fire to burn until dawn, one could use some help.

Credits

The Wood ad was developed at TBWA PHS Helsinki by copywriter Taro Korhonen, art director Tuukka Tujula, project management team Jussi Lindholm, Miska Rajasuo, Jaana Åberg, Eija Hautaniemi, Pia Ekebom, Pfizer marketing team Tina Kaitila, Carolina Lockmer, Planner Minna Koskelo, photographer Kimmo Virtanen, graphic designer Elisa Konttinen, set designers Tiina Paavilainen and Oula Ikonen, producer Kirsi Pärni at Fake Graphics.