Vespa Our Ride
The 2211 Works print advertising campaign for Vespa in The Philippines has won a Silver for Print at the 2010 Clio Awards. Vespas as touring bikes are specifically designed for the comfort of both the driver and the passenger throughout the journey. Saatchi & Saatchi Manila designed the campaign to position the bike as a genuine alternative to cars for all drivers and passengers. Poems set on black and white photography remind riders of the benefits of sharing a Vespa ride with the one you love, in Behind, You & Me, Embrace and She Hated.
The Vespa Our Ride campaign was developed at Ace Saatchi & Saatchi, Makati City, by executive creative director/art director/copywriter Andrew Petch, executive creative director/copywriter Tony Sarmiento, executive creative director Raoul Floresca, art directors Biboy Royong and Gelo Lico, copywriter Bogey Bernardo, producers Dennis Obien and Ruel Arnedo.