Veikkaus 60 Seconds on the Ice Rink
Veikkaus, Finland’s national betting agency, is a major sponsor of the Finnish Olympic Team at the Vancouver 2010 Winter Olympics. That connection comes to the fore in one of the most recent “60 Seconds” commercials celebrating the ice skating skills of figure skater Kiira Korpi and writer Leena Lehtolainen. The ad is part of the 60 Sekuntia series of one minute advertisements showing how profits from the Veikkaus lotteries benefit sciences, arts, sports and youth welfare in Finland. “Veikkaus voitto varoilla tuetaan vuosittain liikunta ja kultuuria 285 miljoonalla eurolla. (Profit funds from Veikkaus annually supports sports and cultural dimensions with 285 million euros.).”
Click on the image below to play the video.