Shalmor Avnon Amichay/Y&R Interactive Tel Aviv have developed the first vacuum utility banner for NewPan, to remind online users that Vax’s new vacuum cleaner is more powerful and healthier than any other. The banner has the capacity of cleaning your computer from the inside by sucking out the “bad cookies” that slow down your PC and internet surfing speed. The agency wrote a code that identifies the bad cookies on your computer and cleans them out with a click on the banner. The banner also reports how many cookies were deleted. See the banner in action here.
The Banner that Sucks campaign was developed at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv by chief creative officer Gideon Amichay, executive interactive director Guy Poreh, project manager Amichay Katan, copywriter Nadav Raviv, traffic engineer Nir Diamant, designers Arkadi Greenman, Yaarit Rosenfeld, Ilya Phatelevich, programmers Alex Vasilenko, Roman Rozanov, and interactive studio manager Lena Ferldman.