The Uniting Church in Australia is running an advertising campaign designed to encourage the development of social capital in South Australia. Their television, web, print and outdoor campaign centres on the concept of the Ampersand, reminding members of the public that we don’t make much sense when we’re apart, but when we’re together we become a community. “A community is not a collection of individuals. It is made up of you & me & everyone else. Uniting Church. Uniting people.org.au”
Click on the image below to play the Ampersand video in YouTube (HD)
The Uniting People campaign was developed at Jam, Adelaide, by creative director Jim Robinson, art director Mike Wilson, copywriter Steve Callen. Filming was shot by director Steve Callen, producer Jules Callen, director of photography Aaron Gully. Post production was done at Oasis. Music was produced at Song Zu. Sound was designed at BestFX.