Uniqlo 88 Colors in Shanghai

Japanese fashion brand UNIQLO is opening a new flagship store in Shanghai on May 15th. The biggest store in the world is being launched with 88 Colors, a new website in which 88 girls from Shanghai introduce 88 colors of polo shirts. “From Shanghai to the World” celebrates the ideal number eight in Chinese numerology.

Uniqlo 88 Colors site

Uniqlo 88 Colors site

88 videos of individual models/dancers are hosted on the site, on Youku and YouTube. The full 88 Colors campaign video will be available online on May 15.

Click on the image below to play the Color 1 video.

Filed under: Interactive, Uniqlo