UNICEF Tap Project Water Balloons

UNICEF’s Tap Project is being promoted this year with “Water Balloon Fight”, a television commercial featuring a group of children in Haiti’s future. It’s the year 2025. Children run through the streets, throwing water balloons at each other, racing each other back to the tap to fill new weapons of water. March 22 is World Water Day, a time to raise awareness of the need for clean water for a healthy world.

Haiti Water Balloon

Click on the image below to play the video.


The Water Balloon Fight was developed at Droga5, New York, by creative directors David Droga, Duncan Marshall and Ted Royer, creatives Jeff Anderson and Isaac Silverglate, agency producers Sally-Ann Dale and Jonathan Scott Chinn.

Filming was shot by Joaquin Baca-Asay via Park Pictures with producer Lalou Dammond.

Post production was done at Company 3. Editor was Carlos Arias at Final Cut New York.