UNICEF Chile ran a print advertising campaign using computer folders to demonstrate the hidden nature of pedophile activity. Blue folders, yellow folders, orange folders, each reveal a story that needs to be tracked down and stopped. “Pedophiles hide the truth. Help us find it. We need your help to find the more than 40 million children abused each year”.
The UNICEF Folders campaign was developed at Ogilvy & Mather, Santiago, by chief creative officer Cesar Agost Carreno, creative directors/copywriters Felipe Manalich and Nicolas Neumann, art director/illustrator Alejandro Caputo, art director Jaime Gonzalez, and account manager Edelweiss Fellenberg.