U by Kotex Platinum Vine

U By Kotex is introducing a new line of tampons and ultra thins with “Vine”, a television commercial launched in Australia. A woman in a velvet coloured dress climbs a platinum vine with crystal flowers. The voiceover assures us, “Only U can take me there. A touch of luxury when you need it most”. The Platinum campaign includes print advertising and focuses on an older audience than that covered by the controversial Beaver campaign of 2008. Check out also the current USA Kotex Reality Check campaign which pokes fun at this style of advertising.

U By Kotex Platinum Vine

Click on the image below to play the video.


The The Brand Shop, Sydney, by creative director Monty Noble, copywriter Colin Sevitt and art director Matt Johnson.

Filming was shot by director Marcelle Lunam via Plush Films, Sydney, with producer Catherine Warner and director of photography Daniel Ardilley.

Post production was done at Engine, Sydney, by VFX supervisor Grant Everett lead compositor Kent Smith, head 3D artist Nick Kaloterakis.

Music was composed by Hylton Mowday at JAM, and produced at Sonar Music.