Walt Disney has started a new phase in the advertising campaign for Tron: Legacy, the 3D high-tech follow up to the 1982 cyber adventure film Tron. The movie, due to be released in December 2010, features Sam Flynn (Garrett Hedlund), the tech-savvy 27-year-old son of Kevin Flynn (Jeff Bridges), who looks into his father’s disappearance and finds himself pulled into the digital world of Tron where his father has been living for 25 years. Images from the trailer, likely to be released in association with Tim Burton’s film Alice in Wonderland, are being released one at a time over the next few days. The Inspiration Room will be featuring one image each morning. Here’s the first, second, third and fourth, featuring a motorcyclist riding down an abandoned street, a billboard for Tron Space Paranoids above, a close up to reveal the face of Sam Flynn, and Sam walking through an abandoned video game arcade towards an opening behind the Tron game. Read on to explore the ambient and interactive sides to the Tron Legacy campaign.
The first Tron Legacy teaser was released in July 2009, labeled a Visual Effects Concept Test. Click on the image below to play the teaser in YouTube (HD).
Click on the image below to play the light cycle race from 1982 in YouTube (HD)
The Tron Legacy campaign provided an immersive experience with Flynn’s Arcade at Comic-Con 2009 Convention in San Diego. Visitors to the arcade were able to play 1980s-style games, including Tron and Space Paranoids, over a 15 minute period. Halfway through the show the wall behind the Tron machine opened to reveal a secret passageway leading to the lightcycle from Tron Legacy.
Flynn Lives, www.flynnlives.com, has been counting down to February 25, the date when the site revealed the names of 25 cities around the world. Visitors to the site are invited to register and join the search for special clues about the location of Flynn. The site includes references to Flynn’s disappearance in newspaper and magazine articles in the years since 1982.
Tron Legacy is produced at Walt Disney Studios by director Joseph Kosinski, producers Sean Bailey, Jeffrey Silver, Steven Lisberger, executive producer Donald Kushner, writers Eddy Kitsis & Adam Horowitz, based on characters created by Steven Lisberger and Bonnie MacBird in the 1982 movie.
The cast includes Jeff Bridges, Garrett Hedlund, Olivia Wilde, Bruce Boxleitner, James Frain, Beau Garrett and Michael Sheen.
Music for the film is being composed by Daft Punk.