Troll Spotting in South Sweden

Visit Sweden
 has launched
 a
 digital
 and
 social
 media
 campaign
 to
 encourage
 young
 professional 
Londoners to
 take
 a 
short
 break
 in
 Skåne,
 Southern
 Sweden
 this
 summer.


 
 One
 of
 the 
most 
unbelievable 
things 
about 
Skåne 
is
 its 
rich 
folk
 history, 
especially
 its 
trolls.

 
Visit Sweden
 is
 bringing
 these
 jeans‐wearing,
 mountain‐biking,
 singing
 and
 break‐dancing
 creatures
 to
 life
 to
 highlight
 the
 other
 unbelievable
 aspects
 of
 beautiful
 Southern
 Sweden.

 
 
The
 Troll
 Spotters
 Club
, online at www.trollspotters.com, invites users to spot a troll within one of the five ‘live’
 CCTV
 streams,
 featuring
 various
 landscapes
 in
 Skåne,
 such
 as
 the
 idyllic
 beaches
 of
 Mälarhusen
 Strand
 and
 the 
vibrant
 city 
life 
of
 Malmö. 

Live 
Twitter
 and
 Facebook
 feeds
 are embedded
 within
 the
 site
 to
 offer
 handy
 hints
 for
 troll
 spotting
 throughout
 the
 eight‐week
 competition.


Credits

The Skåne Trollspotters Club was developed at Glue Isobar, Stockholm, by copywriter Lewis Raven, art director Adam King, planner Michaeljon Alexander-Scott, designer Raphael Campos, producer Claudio Bellanga, account managers Tom Sneddon and Marilyn Cheng, innovation director Andy Kinsella. Inhouse production was by head of digital film Simon Cam, executive producer Jax Exans, producer Marilyn Napaul, director Mark Jenkinson. VisitSweden UK marketing and communications manager Maria Johnson.