Top Ten Reasons for Not Commenting

We’re working on strategies for building community around inspiration and creativity here at The Inspiration Room. One of those strategies is strengthening the quality and quantity of comments left on our posts. We have a Post Rank system which allows anyone to provide a rank of 1 star (poor) to 5 stars (excellent) on the work featured here. And we have a comment system which allows anyone to leave a comment. At the moment the only requirement for commenters is to fill in a name of choice and an email address. People can leave comments on our Facebook entries on Networked Blogs, as well as on our Facebook Fan page. We have a team of commenters experimenting with De Bono’s six thinking hats, green, black, red, white, blue and yellow. See if you can spot them. And we’re open to any suggestions on ways we can improve the community feel. So why don’t we leave more comments? Read on for our top 10 list, and leave your own angle. You can agree or disagree, add or subtract.

Thinking Hats Comments

  1. I find it difficult to write down what I’m thinking, I prefer talking, so I can think aloud…
  2. I don’t like being flamed by idiots who have no idea what they’re talking about.
  3. I prefer to write comments on a blog where my friends and colleagues are likely to read them and respond to them.
  4. I don’t like sites where you have to register your name and remember your password before leaving a comment.
  5. I don’t like blogs where you have to write in your email address. I might end up on a mailing list.
  6. I tend to read sites like this on my phone, which makes it OK for looking, but not OK for writing.
  7. I’ve got nothing relevant to add.
  8. You’ve already covered everything. Can’t think of anything more to add, or ask.
  9. I’m tired, busy and rushing to meet deadlines. Reading is all I can do.
  10. I need to think about this before I commit myself in public.

Filed under: Interactive, Site News


  • Lonely Ranger

    Maybe this conversation should look at why some people do comment.

    Having a look through the comments here on The Inspiration Room there quite a few stories that get people talking. They’re the ones with work that polarizes opinion, like the “What Goes Around Comes Around” anti-war campaign, and the Castrol Think with Your Dip Stick campaign. And then there’s the posts that give frustrated punters a chance to vent, like the O2 Surprises with Ducks campaign.

    • Anthony

      Maybe people are interested in global stories, if you want local stories, there are thousands of local blogs and websites.

      • Lonely Ranger

        The Castrol story is a USA story with USA commenters as far as know. And the O2 Surprises one is a UK story, with UK commenters. The What Goes Around story looks as though it mostly got the Americans excited and riled. The Aliens vs Predator Games campaign was based in NZ but most of the commenters there are from the other side of the world.

  • Kofia Nyeusi

    There are times I have things to say but I don’t want to dominate the conversation. I usually get to get here once a day, and there’s usually five posts to read. It’d look a bit strange if the most recent comments were all by me.

  • RedHatMamas

    Looking through this list there isn’t a lot about emotion. Some sites have little meters that give people a chance to indicate how they’re feeling in response to what’s being presented. Cold, warm, hot. Diappointed, unmoved, enthusiastic. That could be fun to try.

  • Hata Glas

    I think having a “subscribe to comments” feature would be helpful. It would give a reason for coming back and continuing the conversation.

  • Hata Glas

    And also you need to think about a flag icon for global stories.

  • Smiley

    Great to see the Thinking Hats laid out like that. In face to face conversations if I haven’t anything constructive to say, I don’t say much at all. I’ve seen blogs that exude destructive cynicism, both in the posts and in the comments. I would rather not trust my work or my comments to that kind of crowd, having seen the way they treat others.

  • Josh

    I’m quite new to the world of branding/advertising. It excites me a lot, but I’m not sure I know what I’m talking about so that leaves me with a little trepidation as far as wading into commenting – an extension of 7 & 8.

  • rob

    Not sure this is the correct way of using the Hats? The process is meant ot be more a collaborative process. Interesting take on the method though… good to experiment.

    I get live updates from Edward de Bono free at

  • Alex

    nice job !