Tipp-Ex®, BIC Europe‘s brand of correcting fluid, has launched an interactive advertising campaign on YouTube. A hunter is placed face to face with a wild bear, with viewers asked to choose the ending using the Tipp-ex corrector. Over fifty hilarious endings are provided, including “Hug the Bear”, “Sweep the Bear”, “Roll the Bear”, “Kiss the Bear”, “Screw the Bear”, “Kick the Bear”. Two videos are prepared for suggestions that haven’t been filmed. The campaign is logically signed: Tipp-Ex®, white and rewrite. NSFW warning relates to language.
Click on the image below to play the video in YouTube (HD)
The Shoot the Bear campaign was developed at Buzzman, Paris, by creative director Georges Mohammed-Chérif, general manager Thomas Granger, copywriter Tristan Daltroff, art director Louis Audard, project managers Bastien Chanot, Antoine Ferrari, TV producer Elodie Jonquille, digital production manager Mélanie Rohat-Meheust, community managers Xavier Le Boullenger and Nicolas Mirguet.
Web production was done at Grouek.