Time Out Respirator

Time Out travel guides are being promoted in Denmark with “Respirator”, a television commercial with a touch of dark humour. A doctor waits in a hospital room for permission from a family to turn off the artificial ventilator keeping an aged woman alive. The ending suggests that there is so much to do and so many places yet to see.

Time Out Respirator

Click on the image below to play the video.


The Respirator ad was developed at Propaganda Denmark, Copenhagen by creative director/art director Hanne Schmidt.

Filming was shot by director Joachim Nielsen via BANG with director of photography Aske Foss.